eCommerce opportunities this Fall season
1. Fine tune your product feeds for the season
In a world where paid ads are getting more expensive, you need to make sure your store is optimized for the season.
Make sure your product feeds are up to date and that you don't have any errors in your advertising platforms. The key here is to automate the work to avoid any manual errors. Nobody wants to be the one to miss out on a sale because the advertised products are from this Summer and there's no stock left.
Top tip
Use custom attributes to share important information with your advertising platforms. Common examples are season, unique features, or product certifications.
2. Experiment with new technologies
While we are all still figuring out the best way to use AI, some merchants are already using it to produce custom content for their stores. Others are tapping into new markets by automating the localization efforts of their stores.
AI can also help you analyze your analytics data and find new opportunities. A new trend we are seeing is merchants using AI to 'talk' to their catalog to find bestsellers and products that are trending.
3. Don't forget about SEO
This is a long term effort and it may change a lot over the next few months. But as a starting point, make sure your store is properly indexed and that you have a good sitemap.
Having good quality content is key to rank well in search engines and even AI is starting to refer traffic to the most relevant results.
Make sure your product listing pages are updated to reflect the new types of products available during Fall.
